MARTINSVILLE, Va. — A new partnership between Hooker Furnishings and lifestyle brand Margaritaville will bring an extensive line of indoor and outdoor home furnishings to residential, hospitality and commercial markets.
Officials said that the new line of home furnishings will span various price points and categories and will include case goods, upholstery, lighting and accessories. The agreement includes the flagship Margaritaville brand as well as Latitude by Margaritaville and Island Reserve by Margaritaville, offering tiered product differentiation to align with Hooker’s brand portfolio.
Margaritaville’s multi-faceted brand presence includes consumer touchpoints across hospitality, food and beverage, real estate, gaming, and retail. Company officials said that 75% of Americans are familiar with the brand and that the partnership represents a tremendous opportunity for Hooker Furnishings to expand Margaritaville’s casual, yet premium, lifestyle in the home furnishings market.
“This partnership is a game changer for us,” said Jeremy Hoff, CEO of Hooker Furnishings. “Margaritaville’s global appeal, particularly with a younger demographic, positions us to reach new customers with a premium lifestyle brand that complements where we are heading as an enterprise.”
The planned launch of the complete indoor/outdoor whole home collection will be in October 2025 at Hooker Furnishings’ Showplace showroom in High Point. Additionally, plans to explore hospitality and commercial opportunities, providing furnishing options for Margaritaville’s branded real estate properties and communities are underway.
“We’re thrilled to partner with Hooker Furnishings to bring our brand’s lifestyle into homes and our hospitality spaces across the globe,” said John Cohlan, CEO of Margaritaville. “The company’s versatile brand portfolio and keen eye for design, quality and product innovation aligns perfectly with our vision, and together, we’ll offer our guests and consumers unique, beautifully made products that capture the true spirit of Margaritaville.”
Margaritaville is a global lifestyle brand inspired by musician Jimmy Buffett, whose songs feature themes of tropical escape and relaxation. The brand is comprised of hotel and resort brands, branded real estate, RV destinations, gaming properties, food and beverage concepts and more.
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