ATLANTA – Jewel Branding & Licensing has been appointed as the exclusive licensing agency for the woman who was named “America’s Best Interior Designer” in 2001 by CNN and Time magazine.
Jewel will oversee the expansion of Sheila Bridges Home Inc., the namesake brand of Sheila Bridges. Target categories include home furnishings, fashion, stationery and gifts.
Bridges has worked with a diverse group of high-profile clients, including the Harlem offices of former President Bill Clinton and his staff, as well as the redesign of One Observatory Circle, the official residence of Vice President Kamala Harris and Second Gentleman Doug Emhoff.
She is known for visual cultural translations, including her renowned Harlem Toile, which have been showcased in museums across the United States, Canada and Europe. Some of her recent accolades include recognition in the AD100, Wallpaper’s USA 400, Forbes 50 over 50 and Elle Décor’s A-List.
“Sheila’s unparalleled sense of style and her ability to blend classic elements with cultural influences make her designs layered and truly exceptional. Our team is eager to leverage our expertise to amplify Sheila’s brand and introduce her work to new markets,” said Ilana Wilensky, president of Jewel.
Bridges career has also included hosting four seasons of Sheila Bridges: Designer Living on the Fine Living Network, authoring two books, contributing to NBC’s Today show, and serving as a monthly contributing editor at MORE Magazine.
Bridges said she hopes the new collaboration will resonate with loyal customers and attract new fans.
“I am delighted to work with Jewel to bring my designs to life in a range of new products. Jewel’s reputation for excellence and their deep understanding of design-based brands aligns perfectly with my vision for Sheila Bridges Home,” she added.
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